Olajide Olayinka Williams “KSI” Olatunji has already made his name as a musician and social media superstar. Now, he is looking to become the biggest name in influencer boxing. KSI and his promotional imprint, Misfits Boxing, has reportedly lined up a five-year partnership with DAZN. Under the newly-inked deal, all KSI fights and MF & DAZN: X Series events will air on DAZN for the next five years.
“DAZN brings the very best in sport and entertainment to millions of customers worldwide. The MF&DAZN: X Series has quickly proved to be hugely popular, driving significant new audiences and engaging a new generation of sports fans. We are extremely excited to be partnering with KSI, Wasserman Boxing, Mams Taylor and the entire Misfits team to build on this early success over the next five years,” DAZN North America CEO Joe Markowski said.
KSI and Misfits Boxing’s first fight under the lucrative deal will take place on January 14, 2023 in London. The social media sensation is set to fight fellow YouTube sensation Faze Temperrr after Dillion Danis pulled out of a boxing match with Olatunji.
“This is a massive agreement between everyone involved with Misfits Boxing, and I personally couldn’t be more excited for what this means for everyone moving forwards. It just shows everyone is here to establish a long-serving crossover boxing promotion that aims to provide ultimate entertainment and somewhere the fans and fighters can call home,” KSI said.
“There’s no better way to celebrate this deal than with me fighting on Jan 14th and setting up a huge 2023. Misfits Boxing has arrived and is here to stay.”
