Curtis “50 Cent” Jackson has made his way into the National Basketball Association. The Sacramento Kings have secured a partnership deal with the media mogul and his emerging beverage brand, Sire Spirits LLC. Under the newly launched joint venture, Sire Spirits will serve as the official champagne partner for the basketball franchise. During the upcoming season, two of Sire Spirits most prominent products, Le Chemin du Roi and Branson Cognac, will be offered to those sitting courtside. In addition, the Kings’ club lounge, Rush, will be rebranded as Rush by Spirits.
“We are thrilled to partner with Curtis and bring Sire Spirits to Golden 1 Center for our fans and guests to enjoy,” Sacramento Kings Owner Vivek Ranadivé said.
“This partnership continues the Kings commitment to supporting diverse entrepreneurs and aligns our shared passion for providing youth with the tools and opportunities they need to succeed. I am excited to work together to support the Sacramento community.”
Away from the court, Jackson’s G-Unity Foundation will also work with the Kings throughout the upcoming NBA season. Together, the two parties will “deeply invest in Sacramento youth throughout the season, including providing scholarships as part of the team’s mentorship efforts.” To kick off this joint venture, the Kings and G-Unity Foundation will host a dinner for the Kings and Queen Rise Co-Ed Youth Sports and Mentoring League. As part of the event, Jackson will participate in a conversation with the team’s play-by-play announcer Kyle Draper.
“I did this deal after meeting with Vivek Ranadivé and learning how he and the entire Kings organization genuinely shares my philosophy of promoting conscious capitalism,” Jackson said.
“I very much look forward to meeting the Kings fans and expanding the reach of my G-Unity Foundation and spirits brands in and around the city of Sacramento.”