Peyton Manning is gearing up to expand his presence on cable television. In addition to hosting Detail with ESPN+, Manning will now host the revival of College Bowl on NBC. Manning will not be hosting the show alone. He will be joined by his brother, Cooper Manning.
College Bowl initially debuted on the radio in the early 20th century before moving to CBS and NBC in the 1950s and 1960s. Each episode featured two schools answering a wide variety of quiz questions in hopes of winning a cash prize. NBC’s revival of the series will feature a number of top collegiate institutions including Columbia University, the University of Alabama, Auburn University, Ole Miss, UCLA and Morehouse College.
Manning’s new show is largely backed by Capital One. Serving as a lead sponsor, Captial One will work to promote its brand and the show through its social efforts while receiving branding opportunities throughout the show.
“By bringing in Capital One to curate the in-show and out-of-show advertising experience, from student scholarships to the Champion trophy to social moments and more, we’ve created a next-level, premium viewing experience for our consumers,” Capital One executive Peter Lazarus told Variety.
The show is set to debut in June 2021.