HBO Max is new still relatively new to the streaming world, but it has already gotten off to a fast start. The emerging streaming platform has debuted Oscar-nominated films like Judas and the Black Messiah while achieving success with new series like The Undoing. Most recently, the streaming site celebrated the finale of their critically acclaimed limited series like Mare of Easttown. As the site continues to grow and evolve, it has stepped out to try a few new things.
Kicking off the month of June, HBO Max has debuted its newest feature. Subscribers interested in saving $60 each year can subscribe to a $10, ad-supported tier. This will not impact those who wish to keep the ad-free, $15 tier. There are only three differences between the two plans. The less expensive tier will have ads, prevent subscribers from watching content in 4K and take away the option to download shows for offline viewing.
“Advertising is a time-tested way to reduce the cost of great entertainment and reach a wider audience,” HBO Max Executive Vice President Andy Forssell said.
“We’ve worked hard to create an elegant, tasteful ad experience that is respectful of great storytelling for those users who choose it, and which we’re confident will deliver for our advertising partners as well.”
Users interested in downgrading can do so by logging into their accounts today.