Disney+ will end the year with a new gift for its subscribers. The streaming service has launched its first ad-supported tier. For $7.99 per month, subscribers can access Disney+’s wide library of content with a few additional commercials.
“Today’s launch marks a milestone moment for Disney+ and puts consumer choice at the forefront. With these new ad-supported offerings, we’re able to deliver greater flexibility for consumers to enjoy the full breadth and depth of incredible storytelling from The Walt Disney Company,” Michael Paull of Disney said, per Tech Crunch.
Disney+ will offer subscribers a cheaper option, but it does come with a few setbacks. The cheaper, ad-supported tier does not allow subscribers to download content or access GroupWatch.
For subscribers that would not like to view ads while watching their favorite shows or films, there are additional options. The streaming platform’s ad-free service will jump up to $10.99 per month. Similarly, the price of Hulu’s ad-free tier has increased to $14.99 recently.
“With our new ad-supported Disney+ offering and an expanded lineup of plans across our entire streaming portfolio, we will be providing greater consumer choice at a variety of price points to cater to the diverse needs of our viewers and appeal to an even broader audience,” Kareem Daniel of Disney said, per Tech Crunch.