Cardi B and her favorite fast-fashion brand Fashion Nova are teaming up again, and this time not for a new collection of drip.
The Bronx-bred rapper and the fashion company have pledged $1 million in support to those affected financially by the coronavirus pandemic. Their plan includes donating $1,000 an hour for the following 42 days until they break the $1 million mark.
“Many of you are struggling to pay bills, feed your families, and take care of your overall essential needs,” writes Cardi B on Instagram. The application for the gift can be found on Fashion Nova’s website on a landing page separate from their web-store.
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Thank you guys for supporting me and @FashionNova, I teamed up with them to help those that have been impacted by the Coronavirus pandemic. Many of you are struggling to pay bills, feed your families, and take care of your overall essential needs. #FashionNovaCARES & I are giving away $1,000 EVERY HOUR until we’ve given away $1 MILLION DOLLARS to those directly affected by this crisis. Tell us how the $1,000 can help you during these times. We’ll be reading your submissions and selecting stories everyday so enter now by visiting www.FashionNova.com/Cares Also PLEASE make sure that your Instagram is public, because I will also personally be looking thru these submitted pages. Starting NOW!
Cardi B has teamed up with Fashion Nova previously with multiple collections that instantly sold out. Cardi B has used her bold personality and amplified platform to spread her thoughts, facts, and a little humor regarding the coronavirus.
A viral speech featuring Cardi B enthusiastically screaming “coronavirus” has earned a remix, produced by DJ iMarkkeyz has made chart impact. The pair plan to use proceeds from the song to support coronavirus relief efforts.