Spotify is stepping into a new year and a new home. The streaming giant has announced plans to extend its footprint into the burgeoning music hub of South Korea.
“We are excited about our upcoming launch in South Korea, a market recognized as an epicenter for music, culture and tech innovation,” Spotify Chief Freemium Business Officer Alex Norström said.
“Spotify has been a partner to the Korean music industry for many years now. We are proud to have been a part of the K-pop global story, showcasing the genre on our platform and enabling its discovery all over the world, from Asia to the U.S., South America, Europe and the Middle East.”
In recent years, South Korea has extended its vast global footprint with the success of BTS and Blackpink. Moving forward, Spotify hopes to bring the music of many more talented South Korean artists to households across the world.
“We’re looking forward to working with our valued local partners to uncover more Korean artists, and to connect them with fans in South Korea and all over the world,” Norström added.
Entering South Korea, Spotify will face stiff competition from YouTube Music and Melon. A specific date for the launch has not yet been specified.