Hennessy has partnered with NBA star Russell Westbrook, entrepreneur Alex Young and artist Victor Solomon to launch the “Make Moves That Start Movements” campaign. This recent campaign is part of a larger initiative called “Unfinished Business” that supports. Black, Asian and Latinx business owners around the country. Thus far, Hennessy has distributed upwards of $5 million to help marginalized business owners stay afloat during the economic downturn many experienced during the COVID-19 pandemic. To keep the “Unfinished Business” initiative campaign going, Westbrook will make an undisclosed donation to Hennessy’s philanthropic effort.
“Hennessy is committed to expanding its support of small businesses through our Unfinished Business program, in conjunction with the NBA and the many voices of this league who continue to make moves of their own. Hennessy is proud to announce a new partnership with three luminaries NBA All-Star Russell Westbrook, ‘Literally Balling’ artist Victor Solomon, and community activist Alex Taylor,” Hennesy wrote on its website.
“In addition to providing original memorabilia, Russell Westbrook will make a donation to Unfinished Business.”
Adding on to a financial commitment from Westbrook, the Washington Wizards Guard will auction off game-worn memorabilia and signed basketballs. Westbrook was inspired to team up with Hennesy for this campaign because of their “Never Stop, Never Settle” motto and commitment to help entrepreneurs of color in his area.
“I’m a big Hennessy fan. Their “Never stop. Never settle” ethos really resonates with me on a personal level. It’s a reflection of my mindset and how I keep pushing myself, the game, and everything around it to go further,” Westbrook said during a recent interview.
“I’m kicking off the campaign with an assist of my own to Unfinished Business to help Black, Asian, and Latinx small business owners thrive after such a difficult year. I’ll also be looking to further fuel movements in the DMV area and my hometown of Los Angeles and helping to inspire positive change in underserved communities across the country.”