The Greater China is like a second home for Nike Basketball as the games’ popularity continues to grow across seas. Nike Basketball and their signature athletes go on a yearly tour of China to promote the game, give back and even coach kids.
Nike has officially unveiled their Nike Basketball RISE Collection which is highlighted by the shoes solely designed by China’s outdoor basketball for extreme comfort and durability. The shoes in this years collection are the Nike Zoom LeBron Soldier 9, Nike KD Trey5 III, Nike Kyrie 1 and the Nike Zoom Kobe Venomenon 5.
Check out the information regarding the release of these sneakers and don’t forget to head on over to Nike to read up on the RISE Campaign.
Innovation is the engine that drives Nike Basketball. Borne out of the insight that outdoor basketball is the predominant style of play in China, Nike has established a very powerful outdoor basketball footwear franchise. The shoes are designed for strength, durability and breathability in all weather conditions and for a variety of surfaces. The Nike Hyperfuse, LeBron Ambassador, Kobe Venomenon and KD Trey5 were designed with China’s outdoor basketball surface and extreme heat as inspiration. These shoes developed from local Chinese insight and focus group testing. They are international models that helped pave the way for an outdoor basketball shoe resurgence.
RISE 2015 officially kicked off on May 21. Basketball-loving kids have been invited to participate in the draft phase online and offline. Only 30 players will be selected during an 11-city tour, June 20 to June 28. Nike athletes Davis, Irving, Bryant and James will join RISE 2015. They will head to RISE-themed courts in Hong Kong, Beijing, Guangzhou and Shanghai, respectively. They will train the selected players, with the first episode of the 2015 RISE docu-dram broadcasted in early July.
Nike will also launch RISE-themed products in the RISE COLLECTION, which includes KYRIE 1, Zoom LeBron Soldier IX, Kobe Venomenom 5, KD Trey5 III and RISE T-shirts.
