Tuesday, Netflix revealed the viewership numbers for their latest Adam Sandler collaboration, Murder Mystery. The film, which was co-headlined by Jennifer Aniston, scored a record-breaking 30.9 million watches in just its first three days on the service. (To Netflix, 1 ‘watch’ is counted when someone watches at least 70% of something.) To put that in perspective, Netflix’s last HIT, Birdbox, scored 40 million watches in its first month. So, yeah, I’d say Murder Mystery has been a pretty big success so far.
Check out the announcement Netflix made on Tuesday below:
?ADAM SANDLER AND JENNIFER ANISTON BREAKING NEWS ALERT?
30,869,863 accounts watched Murder Mystery in its first 3 days – the biggest opening weekend ever for a Netflix Film. 13,374,914 accounts in the US and Canada, and 17,494,949 more worldwide.
— Netflix Is A Joke (@NetflixIsAJoke) June 18, 2019
Netflix usually doesn’t share its viewership numbers with the public. However, over the last year or so, they have started to release the numbers on certain hit shows or movies. Earlier this year, for example, they announced the aforementioned Birdbox numbers alongside impressive numbers for both You and Sex Education. They also revealed that last year’s most rewatched original movies were The Kissing Booth and To All the Boys I’ve Loved Before. The streaming service is also looking to share those numbers more freely in the future.
Ted Sarandos, Netflix Chief Content Officer recently shared the company’s plan to release viewership numbers going forward.”Over the next several months, we are going to be rolling out more specific, granular reporting,” Sarandos said. “First to our producers, and then to our members, and be more fully transparent about what people are watching on Netflix around the world.”
Back in 2014, Netflix signed Adam Sandler to a four-movie deal with a pretty sizeable paycheck. Everyone sort of scratched their heads over this. At the time, Sandler wasn’t exactly a hot commodity at the box office. Even when they re-upped his contract for another four movies in 2017, most people were shaking their heads at Netflix. However, they obviously knew something we didn’t as Sandler’s films, regardless of quality, have consistently proven to be among Netflix’s most viewed offerings.