First it was Russell Westbrook who was the proud receipient to being the face of the now released Air Jordan XXX (30) when it first unveiled and now it is Chicago Bulls’ start shooting guard Jimmy Butler turn to have the spotlight. With that being said the folks at Jordan Brand have officially unveiled their latest basketball shoe dubbed the Jordan Ultra.Fly. With three initial colorways on deck for when they first release, the sneakers feature new material, Kurim and with an larger than usual Air Jordan logo on the side these have potential to be a great performance shoe. To find out more and to see more, below is the official unveiling from the folks at Jordan Brand, by way of Nike.
Michael Jordan heightened his intensity during playoffs. His agile, graceful, and ultimately deadly play earned him the nickname ‘Black Cat,’ a nod to his unmatched capacity to assess the flow of the game and strike with purpose when the time was right.
Inspired by MJ’s infamous nickname, Jordan Brand unveils the Jordan Ultra.Fly, featuring a Kurim material overlay which takes cues from the black cat. This overlay forms a cage-like upper delivering a custom fit with flexible structure. Its design follows a pattern that mimics the coat of a spotted leopard.
Jimmy Butler will debut the Jordan Ultra.Fly on-court this week.
The Jordan Ultra.Fly will be available in three colorways on Jordan.com and in select retail locations April 2 for a suggested retail price of $125.
