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Jordan x OVO All-Star Collection Officially Unveiled

  • February 11, 2016
  • Cordell Little

ALLSTAR_2016_OVO_JORDAN_IG_final-02_native_1600

 

The wait is almost over as the Jordan x OVO All-Star Collection, highlighted by the Air Jordan 10 OVO in black, officially releases this Saturday. February 13th will mark the second official release between Jordan Brand and OVO’s own Drake. With Toronto being Drake’s hometown and host to the 2016 All-Star Weekend what better way to celebrate and commemorate the event than with a collection between the two. The Jordan x OVO All-Star Collection features The Air Jordan 10, an Air Jordan sweatsuit, velour suit, duffle bag, beanie and a cap.

Check out the official unveiling of the entire collection which follows the release details previously released by October’s Very Own. Let us know down in the comments your thoughts on the Jordan x OVO All-Star Collection.

 

ALLSTAR_2016_OVO_JORDAN_IG_final-03_native_1600

 

JORDAN X OVO ALL-STAR COLLECTION

 

Since the All-Star game was first played in 1951, basketball’s annual talent showcase has evolved from a single game to a weekend of court culture, a practice which blossomed during Michael Jordan’s 14 appearances and has persisted since His Airness’ retirement. This year the Jordan Brand, in connection with Toronto native and Jordan Brand family member Drake, commemorates this yearly melding with the launch of the Jordan X OVO collection, which joins the iconic Jumpman with OVO’s hallmark owl.

 

“We are thrilled to partner with Drake and OVO to bring this collection to life,” says Larry Miller, Jordan Brand President. “The Jordan Brand has always stood for greatness, and Drake represents that for us in the music world so it was important to us to bring this partnership to life through product for this amazing weekend.”

 

ALLSTAR_2016_OVO_JORDAN_IG_final-01_native_1600

 

The Jordan X OVO collection, which hits retail outlets in Canada and Los Angeles this week, joins the Jordan legacy and distinct styling of OVO. Each piece in the black and white-based line features the iconic Jumpman along with the OVO’s hallmark owl.

 

FOOTWEAR

The Jordan X OVO collection reimagines the classic Air Jordan X. Done in OVO’s classic black and gold colors, the AJ X features a faux stingray material that provides an elevated look for the lateral side of the shoe. The OVO owl logo appears on the sockliner, while a gold Jumpman sits in its traditional heel location.

Unknown-1_native_1600

APPAREL

JORDANOVO_ALLSTAR_PROMO_native_1600

 

The apparel offering in the Jordan X OVO collection consists of a traditional Air Jordan sweatsuit and a brand new velour suit.

The Jordan fleece hoodie and pant come in black with gold accents. An oversized Jumpman on the chest of the hoodie is complimented on the pant by a Jumpman and owl logo lock up.

The pant and hoodie of the Jordan velour suit are embellished with a Jumpman logo.

 

JORDANOVO_VELOUR_PROMO_native_1600

The collection also includes a white baseball cap with the gold Jumpman on the front and gold owl on the side and a black beanie with the gold logos on opposite sides. A Jordan x OVO duffel complements the entire collection.

The Jordan x OVO apparel collection launches this Saturday, February 13, at OVO Flagship stores in Toronto and LA, @octobersveryown.com, 306 Yonge, and Jordan.com.

OVOJORDAN_BLACK_TOQUE2_native_1600 OVOJORDAN_WHITE_HAT_SIDE_native_1600 JORDAN_x_OVO_DUFFLEBAG_FRONT_native_1600 JORDAN_x_OVO_ALLSTAR_BLACK_TEE__native_1600 JORDAN_x_OVO_ALLSTAR_WHITE__native_1600 JORDAN_x_OVO_VELOUR_PROMO_native_1600 JORDAN_x_OVO_ALLSTAR_PROMO_native_1600 JORDAN_x_OVO_DUFFLEBAG_2_native_1600 JORDAN_x_OVO_ALLSTAR_BLACK_SWEATS_SIDE_native_1600 JORDAN_x_OVO_DUFFLEBAG_1_native_1600 JORDAN_x_OVO_VELOUR_TRACK_TOP_2_native_1600 JORDAN_x_OVO_ALLSTAR_BLACK_HOODY_3_native_1600 JORDAN_x_OVO_VELOUR_TRACK_PANT_SIDE2_native_1600 JORDAN_x_OVO_VELOUR_TRACK_TOP_BACK_native_1600 JORDAN_x_OVO_VELOUR_TRACK_TOP_4_native_1600 JORDAN_x_OVO_VELOUR_TRACK_PANT_FRONT_native_1600

Cordell Little

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