College Basketball Insider Jon Rothstein and FanDuel have agreed to a multi-year partnership that will make FanDuel the exclusive sports betting partner of Rothstein. This is a part of a larger effort by FanDuel to expand their sports betting content creation. The deal will include sports betting content by Rothstein for FanDuel and access to Rothstein’s name, likeness, and taglines. The insider is well known for his taglines such as “We Sleep in May”.
A Special Announcement. pic.twitter.com/uWFAVH10pu
— Jon Rothstein (@JonRothstein) January 27, 2022
There’s a buzz. And it’s palpable.
Welcome to the team, @JonRothstein!
More details: https://t.co/1IIWL7mkmE https://t.co/uT0krAI3NV
— FanDuel (@FanDuel) January 27, 2022
Jon Rothstein had the following to say about his new partnership: “I couldn’t be more excited to partner with FanDuel, The digital media space has drastically changed in the last five years and I’ve been searching for the right opportunity to bring all of my content to one place — this is that opportunity. College basketball fans have an insatiable desire for content and I look forward to partnering with FanDuel to give them the best content that they can receive each and every day. There is no ceiling with this marriage and I can’t wait to get started.”
FanDuel Group CMO Mike Raffensperger also released a statement about the partnership: “Jon is an emerging talent with a passionate following, and we’re looking forward to working with him as we bring together sports betting and college basketball, we’ll work together to customize the betting and basketball experience, taking things to the next level for college hoops fans.”
Sports betting has gained more traction with more and more states legalizing it over the past few years. Expect more deals for content creation between FanDuel and their rivals with sports personalities in the future.