Jay-Z has partnered with the NFL for a new social justice initiative. As reported by The Wall Street Journal, the new partnership will supplant Hip-Hop’s first billionaire as the face of the NFL’s “Inspire Change” social justice initiative. In addition, the partnership will allow the New York native to have creative input on the league’s Super Bowl halftime show.
Previously, NFL commissioner Roger Goodell had spoke about a meeting he had with Mr. Carter. He told The Wall Street Journal, “When we talked about doing something together, the one thing that really stood out is both of us wanted to have an impact.”
JAY-Z speaks on his new NFL deal: pic.twitter.com/sNsBXu1aLP
— Def Pen (@defpen) August 13, 2019
Former NFL wide receiver Nate Burleson also chimed in on Jay-Z’s influence. He said, “He’s one of the strongest business minds that we have in the modern day era that came from the gutter. So for him to be involved in the NFL? The players are going to love it.”
Jay-Z told The New York Times, “The NFL has a great big platform and it has to be inclusive. They were willing to do some things, to make some changes, that we can do some good.”
Previously, Jay-Z was rumored to have turned down an opportunity to perform at the Super Bowl because of the league’s exclusion of Colin Kaepernick.