Last night, Fat Joe was ringside last night as New York’s own Edgar Berlanga captured his 20th consecutive victory. Today, he’ll stand beside Angie Martinez, Tony Sunshine and former Bronx Borough President Ruben Diaz Jr. during the National Puerto Rican Day Parade. Tomorrow, he may be on to a new endeavor. In the midst of all that he has going on, the New York native has made sure to always give back to the city that made him who he is today.
This week, Pepsi, Fat Joe, Angie Martinez and Gamesa Cookies to launch a $100,000 nationwide scholarship program. Through the program, Pepsi will award four scholarships of $25,000 to underserved youths in Los Angeles, Houston, New York and Miami who are interested in music and education. Together, they aim to create a “bigger stage for aspiring musicians and artists.”
“Across some of the largest cities in the country, Black and Hispanic students under index on access to creative arts education, despite the benefits and opportunities it provides. Addressing the needs of underserved communities is why Pepsi Stronger Together was created and given our brand’s rich history and footprint in music and entertainment, this program was a natural fit,” PepsiCo’s Multicultural Business and Equity Development President Derek Lewis stated.
“We are honored to have the help of leading artists like Fat Joe and Angie Martinez – people that have broken barriers to get to where they are today – as we collectively look to open more doors for multicultural youth who want to pursue an arts education.”
Interested applicants are encouraged to apply online through the end of September. Also, applicants can apply in person with the help of on-site staff, starting with Fat Joe’s UP NYC store in the Bronx.