ESPN+ is reportedly looking to increase its monthly subscription fee to $9.99 in August. As a result, the yearly subscription fee will also jump up to $99.99. Unfortunately, this is not the first time that the streaming service has increased its monthly price. In 2020, monthly fees jumped from $4.99 to $5.99. Last July, the monthly subscription price rose from $5.99 to $6.99. Despite these recent price hikes, a potential increase of $3 per month has caught the attention of several industry insiders.
“The Disney-backed streaming-video sports service intends to raise its monthly subscription fee by $3 a month — a 43% price hike that outstrips even the current rate of inflation — and it is doing so at a time when big media companies find the prospect of monetizing new streaming efforts to be significantly more challenging,” Variety‘s Senior TV Editor Brian Steinberg commented.
Fortunately, some subscription fees will remain the same. The price of the Disney Bundle, a subscription package that includes ESPN+, Disney+ and Hulu, will remain the same. Additionally, the price of UFC pay-per-view cards are expected to remain the same. ESPN has not yet notified its subscribers of the price increase, but an announcement is expected in the coming days.