Dana White may have his sights set on a competition outside of the octagon this year. ESPN reports that White’s Howler Head Kentucky Straight Bourbon Whiskey will become the lead sponsors of Pitbull’s NASCAR team, Trackhouse Racing. According to the report, the partnership will begin this weekend as NASCAR prepares to host its first exhibition in the city of Los Angeles, California.
“This is an absolute (wicked) car, and I can’t wait to see it compete on the track at the Coliseum on Sunday,” White stated.
Pitbull is the latest celebrity to join NASCAR’s ownership group. Under his leadership, Trackhouse Racing has expanded to two cars with Ross Chastain and Daniel Suarez behind the wheels. After a successful run in 2021, Pitbull and company plan to run full-time in this year’s NASCAR Cup Series.
“We want to transcend our sport, work with innovative minds and powerful brands, and Dana White, along with Howler Head and UFC exemplify that,” Pitbull’s business partner, Justin Marks, told ESPN.
“Dana’s influence, vision, and passion is inspiring and I’m looking forward to working with him on amplifying both our brands and hopefully along the way, learning from him as well.”