Spring football is coming to an exciting end. As the spring morphs into the summer, a number of exciting storylines are unfolding around the nation. Most notably, Quinn Ewers appears to be in a position to start for the Texas Longhorns this season. Meanwhile, Marcus Freeman says the quarterback battle in South Bend, Indiana may last until fall camp. While a lot unfolds on the field, a lot is also taking place in the boardroom. Heading into the 2023-2024 college football season, On3 has put together a list of the most valuable figures in the sport.
Archie Manning has earned the highest valuation among all college football players with a NIL valuation of $3.8 million. Sitting in second place, Caleb Williams currently boasts a NIL valuation of $2.6 million. Holding down third place, Travis Hunter has amassed a NIL valuation of $1.7 million at Colorado. Rounding out the top five, Shedeur Sanders and Drake Maye each have NIL valuations of $1.5 million.
Outside the world of college football, Bronny James has the highest valuation in men’s basketball by nearly $4 million. In women’s basketball, Angel Reese has the highest valuation at $1.3 million. Beyond the major sports, Livvy Dunne at LSU, Sunisa Lee of Auburn and Sam Hurley at Texas are among some of the most sought-after figures in college athletics.