GREAT SCOTT!…. The 2015 Nike MAG has taken Nike to new heights as they officially sport self power lacing that was introduced back in 1989 in the Back To The Future 2 movie featuring Michael J Fox as Marty McFly. In the past 24 hours we were teased via twitter by Nike and their Public Relations Director that we may or may not see self lacing for the 2015 Nike MAG.
Today, there was confirmation by Heidi Burgett that the first pair of self lacing powered Nike MAG’s were definitely in New York City. The next turn of events had the sneaker community in a frenzy as Michael J Fox tweeted a picture of an open letter written by Tinker Hatfield himself further confirming that the Nike MAG with self lacing capabilities are in fact real and M. Fox is the first man to receive the famed sneaker.
Now we know that the 2015 Nike Mag will be releasing but via auction again for Michael J Fox foundation. Below is the official unveiling of the sneakers. Check out the information and if you plan on getting a pair, good luck…
Almost 30 years ago, Nike was asked to collaborate on a movie that would feature scenes set in the futuristic world of 2015. The brand was challenged to imagine sneakers that would suit the inhabitants of the advanced era. The innovation team, which regularly looks into a crystal ball of athlete insight and technology to project the future of sport, took that task further.
The resulting Nike Mag reinvented the conventional lacing system, integrating it into an inimitable design that became an enduring beacon of popular culture. As Nike, Inc. President and Chief Executive Officer Mark Parker put it, “We started creating something for fiction and we turned it into fact, inventing a new technology that will benefit all athletes.”
Today, Nike delivered a gift to Michael J. Fox introducing the innovation to the shoe’s first, and most celebrated, wearer.
This innovation advances what was coined the Nike Mag’s “power laces,” combining the archetype invention with digital technology. The result is an individually responsive system that senses the wearer’s motion to provide adaptive on-demand comfort and support. But this is just the first iteration.
Nike continues to test this technology across multiple sports, incorporating feedback into future game-changing footwear with unprecedented performance features that have the potential to impact athletes around the world.
“By imagining the future, we create it. Product that comes alive, with on-demand comfort and support when you need, product that senses you and adapts to you is right around the corner,” added Parker.
Availability
The 2015 Nike Mag is a limited edition release. It will only be available via auction, with all proceeds going to the Michael J. Fox Foundation for Parkinson’s Research. The specific details on the auctions will be posted to Nike News and via Twitter @Nike in spring 2016.
