The National Basketball Association and YouTube today announced a groundbreaking partnership making YouTube TV – the live TV streaming service – the first-ever presenting partner of the NBA Finals.
Throughout the partnership, “The Finals presented by YouTube TV” logo will be featured prominently during all Finals games, including on the court and in-arena. Additionally, YouTube TV will be featured in ABC commercial spots and in-game call outs, along with having a major presence across the NBA’s digital and social media assets.
Overall, the NBA and YouTube partnership goes back more than a decade, and includes a long history of firsts. The NBA was the first official professional sports league to partner with YouTube and launch its own channel in 2005, and join their “Claim Your Content” program in 2007. To date, the NBA channel has generated more than 4.6 billion views.
The partnership will extend to the NBA G League and WNBA. The NBA Finals will begin on Tuesday, May 31. The playoffs start on Saturday, April 14.