To the average eye it would seem like Nike runs the world when it comes to supplying athletes with their sports equipment. Although it might seem like it, it’s not fully true, just yet. Adidas still has a large presence in Soccer, but Nike is slowly making their presence felt and Adidas CEO addresses the companies(Adidas) recent challenges.
The world’s second-biggest sportswear firm has been losing market share in its home territory of western Europe to Nike, which is challenging the German company’s dominance in the soccer market ahead of the World Cup in Brazil next month.
Herbert Hainer, who has been Adidas CEO since 2001 and recently had his contract extended until 2017, admitted the company had made “a few executional mistakes” but said a revamped executive team had the talent to revive performance.
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Via. ChicagoTribune
