I wish sneaker companies went back to running campaigns for their sneaker releases like this more often. Releasing this saturday is the Air Jordan 1 Mid ‘Hare‘ & ‘Lola‘ which is the start off the Hare Jordan Campaign between Jordan Brand & Warner Bros.
Below is the press release for the first campaign featuring Bugs ‘Hare’ Bunny… Yesterday we shared the video showing the interview Hare had with Ahmad Rashad…
Check out the video and release details below along with the detailed pictures of both 1’s then let us know down in the comments if these are a DEF Cop or DEF Not.
The perfect pairing of Michael Jordan and Bugs Bunny took the world by storm when they teamed together for a Jordan Brand TV commercial in 1992. The two global icons let the world into their friendship, a friendship that has spanned 23 years, six championships and countless threats from the intergalactic cartoon world.
Today, Jordan Brand friend and sports media legend Ahmad Rashad caught up with Looney Tunes star, Bugs Bunny, to talk about his latest partnership with Jordan and the Jordan Brand. Bugs shed some light on his long-standing relationship with Jordan and detailed some of their most notable adventures.
And that’s all folks…. oh no it isn’t.
In addition to the video interview, Jordan Brand will release two Hare Jordan anniversary products this weekend – the Air Jordan 1 Mid “Hare” and the girl’s Air Jordan 1 Mid “Lola”.
The Air Jordan 1 Mid “Hare” takes a playful nod from the wascally wabbit with a white and silver upper, juxtaposed by the multi-colored tongue inspired by Bugs’ signature carrot. The iconic Hare Jordan graphic adorns the tongue, in addition to the “Hare” wording located on the heel.
The “Lola” version, honors Bugs’ feisty better half by featuring a shimmer and wheat upper with soft pink accents. A decorative Hare Jordan graphic is displayed on the tongue, in addition to pink glaze and mint green color pops.
Both shoes will release this Saturday, April 4, at select retail stores and Jordan.com. Stay tuned to Nike News and @Jumpman23 for Hare Jordan product updates and releases.
