First I would like to congratulate VILLA for this new collaboration with Puma, the shoe looks great. This serves as the first effort from the two parties and I am sure this won’t be the last.
While VILLA has collaborator with brands like Timberland, adidas and Reebok, you should know the attention to detail, along with the quality of the product will be nothing short of stellar.
So with that being said, the VILLA x Puma Basket ‘The Gatsby’ was officially unveiled. Below are some great detailed shots as well as the press release giving you guys all necessary background information and release details.
Philadelphia, PA (May 18, 2015) – The movement soars to new heights. VILLA, the nation’s premier lifestyle retailer, has teamed up with PUMA to deliver an elevated design of one of the most recognized sneaker silhouettes ever.
For the first time VILLA and PUMA will release a collaborative creation based on the signature Basket. The new exclusive makeup grabs its aesthetic from a combination of luxury inspired materials. Nicknamed “The Gatsby” for its premium take on the every day sneaker, the shoe boasts different signature features usually found on high-end models in order to bring the upscale story full circle
“PUMA bestowed on VILLA an incredible opportunity. We meticulously reimagined the iconic Basket with a design that details the luxury, extravagance, and excitement that comes with achieving success.”— Patrick Walsh, VP Marketing.
The exclusive VILLA and PUMA Basket is constructed with a premium black leather upper featuring embossed stars and complemented by a gold foil throughout the PUMAbranding. Additional details include a celebratory “confetti” inspired black and gold sole, waxed laces and a leather interior. Each shoe comes packaged in a pull-out co-branded VILLA x PUMA black & gold box and retails for $100.
As VILLA expands into new neighborhoods across the country and introduces itself to new communities, the customer is always at the forefront. Each project is designed to elevate the customer shopping experience and empower them to JOIN THE MOVEMENT.
The VILLA x PUMA exclusive Basket will be available in Men’s sizes only. The sneaker will be sold exclusively at select VILLA locations nationwide and online at www.ruvilla.com on May 30th, 2015.
