VILLA Welcomes Grammy Nominated Recording Artist Fabolous To The Movement.
A partnership designed to deliver nostalgic products inspired by pop culture.
Well, well, well…. Talk about unexpected but congratulations to Fabolous and VILLA for joining forces.
As you guys know the good people at VILLA have been making several power moves all of 2015 and the one in particular that was a standout was having Wale join The Movement. Since then he has released two of his very own collaborations with the ‘Bottle Rocket‘ ASICS and his most recent ‘The Gift Box‘ Timbs.
So with one celebrity artist on their team why not expand?
So with that being said VILLA has officially announced that Grammy nominated Fabolous is apart of The VILLA movement. Fresh off the release of his ‘Summertime Shootout‘ this is a great look for Loso especially with his upcoming ‘The Young OG Project’.
Now Fab isn’t a stranger to collaborations as he and Teyana Taylor have worked on their own Ewing athletics before and we know he is very big sneaker head as well as being very fashion forward as he has recently been setting trends with his 90’s inspired wardrobe as well his recent showing of classic throwback jerseys.
Fabolous will be the face of a new apparel line designed, produced and sold at VILLA stores around the country and RUVILLA.com.
Check out the official press release below…
VILLA, the nation’s premier lifestyle retailer, welcomes Grammy nominated hip-hop icon and trendsetter Fabolous into the movement. The new partnership empowers the hip-hop emcee to deliver unique one-of-a-kind product stories designed exclusively for the retail chain.
Through this collaboration, Fabolous will be the face of a new apparel line designed, produced and sold at VILLA stores around the country and RUVILLA.com. Fans can anticipate VILLA and Fab to draw on key moments from pop culture history throughout the last century to deliver an authoritative and authentic take on a new narrative to fashion.
“As a long time fan of vintage jerseys and the 90’s era, I’m excited to give my fans the chance to purchase these limited edition pieces from VILLA.” – Fabolous
Fabolous’ unmatchable and progressive style sense combined with VILLA’s commanding presence in the community and digital retail space allowed for both sides to come together on a creative marriage formed to offer the consumer new lifestyle trends. Fabolous will take lead in selecting and curating exclusive apparel pieces for VILLA. These items will cover a vast array of occasions including but not limited to movies, sports, history, television, music and more.
“Fabolous has consistently played a key role in evolving our culture’s fashion trends. VILLA is excited to partner with Fabolous and share his fashion stories with his fans. We are giving the people what they want.” – Patrick Walsh, Chief Marketing Officer at VILLA.
The first delivery in the Fabolous and VILLA partnership will arrive in December 2015 and be available for purchase at all VILLA locations across New York, New Jersey, Delaware, Pennsylvania, Texas, Michigan, Illinois, Ohio, Minnesota and Wisconsin.
