VILLA Introduces The Jordan Experience
– An innovative new concept designed to enhance the way you shop, browse and learn about the Jordan Brand on RUVILLA.com –
This is a very big deal, congratulations on this next chapter as a brand, VILLA.
Today VILLA introduces ‘The Jordan Experience’. If you have ever dealt with VILLA as far as releases go, you will have noticed a large amount of their Jordan Brand releases were solely done in store which for many like myself never have access to. Well that is all about to change as the Jordan Experience is the launch of a home for all Jordan Brand online releases.
As you will find out in the accompanying video with VILLA’s Chief Marketing Officer, Patrick Walsh the story and inspiration behind the Jordan Experience. Also below is the official press release as the Jordan Experience goes live at 11 AM, www.RUVILLA.com/Jordan
Philadelphia, PA (October 12th, 2015) – VILLA, the nation’s premier lifestyle retailer, has partnered with Jordan Brand® to launch The Jordan Experience, an innovative new way to browse, shop and learn about all things Jordan on VILLA’s online store, RUVILLA.com.
In 2013 VILLA debuted its e-commerce site without any representation of Jordan Brand merchandise. After two years of operation, VILLA is kicking off its official introduction of Jordan with a digital environment unlike any online to date. When designing The Jordan Experience VILLA focused on delivering excellence to enhance the way consumers interact with Jordan product. Michael Jordan is defined by his accomplishments on the court and built an extended legacy with the product he delivers off the court. VILLA put an added focus to deliver a site that can accommodate Jordan fans of all ages. VILLA also provides strong storytelling to close the knowledge gap for new Jordan customers.
“Jordan the man and the brand epitomize excellence, and VILLA is excited to provide our customers with an online experience that uniquely provides 360 degree storytelling about the excellence of Jordan. Our community is treated to great products, engaging storytelling, and a glimpse into our A’s For J’s academic incentive program.”— Patrick Walsh, Chief Marketing Officer, VILLA.
Each and every product featured in The Jordan Experience is presented in an enlarged setting to improve and ease the shopping journey. Included in each product display page are unique stories related to the sneakers and apparel to deliver insight on the history of the design, color and connection to Michael Jordan.
In addition to the improved merchandise presentation a special section dedicated to the participants of VILLA’s A’s For J’s Program can be found on the site. The A’s For J’s section of The Jordan Experience puts focus on the communities, schools, students and teachers involved and affected by the academic achievement curriculum that rewards students with credit towards Jordan Brand merchandise for every A earned in math, English and science. Monthly blog stories and status updates will be featured periodically throughout the school year.
As VILLA expands its presence throughout the nation, the customer is always at the forefront and the focus for each project. Through design and story telling VILLA continues to elevate the customer shopping experience and empower them to JOIN THE MOVEMENT.
The VILLA Jordan Experience officially launches on October 12 at 11 AM EST. Throughout the month of October several surprises will be found on the site for daily visitors. The shop can be experienced at www.ruvilla.com/Jordan
