Kendrick Lamar Teams Up With Reebok For A New Partnership
While we were all going crazy over the series finale of Sons Of Anarchy, in the midst of it all Reebok Classics took to their twitter handle to unveil this upcoming collaboration with Kendrick Lamar.
A new voice. A new collaboration. Let’s go, @kendricklamar. #thisISkendrick#thisISclassicpic.twitter.com/BYJSaynQbm
— Reebok Classic (@ReebokClassics) December 10, 2014
Shortly after the tweet, Kendrick Lamar, who hasn’t tweeted in about 14 days released a follow up tweet, a video to Reebok Classics tweet.
Below is said video which is only part of the collaboration Reebok Classic spoke of, a new voice.
Essentially I automatically figured that this meant a new sneaker collaboration and well there you have it, that is in fact the case. Kendrick Lamar sat down with Reebok Classics for an interview which can be read here.
“Kendrick fans will get their first glimpse of the Ventilator OG, debuting January 15th within the short film. As part of the new partnership, Kendrick will be featured in our global campaign celebrating the 25th Anniversary of Reebok’s iconic Ventilator shoe, which will debut in March 2015.Kendrick will also create his own limited edition capsule collection for Fall/Winter 2015, which will include signature Ventilator styles inspired by the artist’s life, style, and personality and will be available as of June 2015.”
To read more about the new partnership that Kendrick and Reebok have with each other check it out here.
Check out the video titled ‘I am’ as Kendrick brings us on this journey through Compton.
Kendrick Lamar and Reebok join forces with acclaimed director Anthony Mandler to take you on a journey through Kendricks’ hometown – Compton. The video celebrates the limitless potential of youth and is narrated by Kendrick through a powerful verse titled “Kendrick Lamar – I am” — his own personal ode to Compton. Get Inspired at fitness.reebok.com/kendrick-lamar
