Okay…. YEEZY Season is literally here as it was announced yesterday by adidas that the unveiling is today, February 12, 2014;
Kanye West and adidas Originals announce today the global launch event for YEEZY Season 1 and the new sneaker, the YEEZY BOOST: an extraordinary worldwide simulcast event that will take place live in New York City on Thursday afternoon, February 12th, at 4pm and streamed to 42 theatres around the globe featuring a performance by Vanessa Beecroft.
Sidenote: Tickets for the theaters in the US are SOLD OUT
The YEEZY BOOST will be released in New York on February 14th, against the backdrop of Fashion Week and the NBA All-Star Game. Reservations for select adidas stores, Foot Locker and Champs locations can be made prior to release day through the adidas Confirmed app, a first-of-its-kind sneaker reservation app that will change the way the industry goes to market by simplifying the reservation process and putting consumers first. Limited pairs of the YEEZY BOOST will be available at other select retailers in New York.
Below is a video as well from adidas via Youtube which gives a digital look at the build of the YEEZY BOOST. As you can see the sneakers feature high quality suede, minimized construction, a dynamic strap, perforated vamp, and full length internal boost.
Ye has also broke the news that the first initial launch will be exclusive to NYC for All Star Weekend in an interview with Ryan Seacrest. The first wave before a world wide release will be limited to 9,000 pairs and marked at $350. If you don’t have the adidas Confirmed app by now do yourself some justice and download it.
The YEEZY BOOST is Kanye West’s first collaboration with adidas Originals. The limited-edition sneaker is exquisitely designed featuring beautiful yet simple materials. The silhouette transcends footwear trends and champions the next way of thinking about sneaker fashion. Featuring adidas’ coveted boost cushioning technology, the YEEZY BOOST will combine the ultimate in comfort and performance with high-end style.
via: adidas
