Under Armour has made recent headlines when the attempted sneaker deal offer to Superstar small forward Kevin Durant of the Oklahoma City Thunder was ultimately matched by NIKE.
Fast forward to today and their current signature athlete who is having an MVP-esque season right now, Stephen Curry, has been given the greenlight to now have his first signature shoe. The unveiling took place at a Bay Area High School which catered to the unveiling of the Curry One.
The event was hosted by Mark Curry who is mostly known for his role as “Hanging With Mr. Cooper”
The Curry One design is being said to have been inspired by cars, animals and old photos according to Narrative co-founder and CEO Tricia Clarke-Stone. Which pretty much gives an idea that the Curry One will have storylines behind each colorway, kind of dope since I am big on that when it comes to athletes signature shoes.
A few notables of the Curry One is the lace loop which has “4:13,” a Bible verse that is Stephs favorite….: “I can do all things through him who strengthens me.”
As of right now the Curry One is still being fully unveiled so we will continue to update this post as more and more information is unveiled. We see that there are is also 6 initial colorways that are releasing when the shoes officially drop on 2/13/15.
Being that date is All Star Weekend we can pretty much assume that will be the first colorway. While each colorway will be announced with their release date accordingly we will make sure to keep you guys updated as well.
[UPDATE] Information regarding the Under Armour Curry One specs and colorways has been revealed (via:KATC) Check it out below:Inspired by Stephen’s journey from unheralded prep player to NBA superstar, the Curry One commemorates his journey and belief that with hard work and commitment he could break through every barrier in his path. The shoe’s precise and sharp design lines reflect Stephen’s unflappable on-court demeanor and electrifying style of play.
Two new innovations, Charged Cushioning and Anafoam, provide Stephen with performance benefits that his game demands.
Charged Cushioning: The ultimate advancement in energy. The new cushioning system absorbs impact and converts it into a responsive burst to give your first step and change of direction unmatched explosiveness.
Anafoam: After studying a pressure map of the foot to identify where to distribute support, EVA foam and mesh were molded together to anatomically fit essential pressure points.
Additional performance benefits include:
· An external heel counter that eliminates sliding and keeps your foot locked in place.
· A midfoot TPU shank underfoot for maximum stability.
· A multi-directional herringbone outsole delivering superior traction and control.
· A padded mesh tongue with synthetic suede offering protection and increased breathability.The colors tell their own story about Stephen’s life on and off the court. The “Home” and “Away” colorways represent his love for the Bay area, his team and their fans. The Curry One “Home” features a Royal upper with Taxi and White accents. The Curry One “Away” has a Black upper with Taxi accents and a Camo print.
Additional launch colorways, “The Underdog,” “Candy Reign,” and “Father to Son,” tell their own unique stories that define Stephen as a husband, father, son, brother and on court game-changer.
The Curry One “Home” launches worldwide on February 13, 2015 at UA.com/CurryOne and select global retailers . The global release date for the Curry One “Away” is February 28, 2015. A collection of Curry One apparel and accessories will also go on sale this year.
The Curry One will retail for $120.
via: adage
