Ty Dolla $ign and J. Cole release visuals for latest song Purple Emoji featuring real people and real day ones.
Directed by Olivia Rose, the video offers an intimate glimpse at various relationships. The sensual song finds balance by the romantic elements displayed by each couple featured.
On Purple Emoji, Ty Dolla $ign sings smoothly about maturing in love, proclaiming his need for his romantic partner. J. Cole delivers a rap verse, following suit describing his gratefulness for his day one.
Each couple highlighted visually represents multiple types of relationships. Different ages, queer and interracial relationships are all put on the spot, with each couple displaying their affection.
Purple Emoji adds to the list of once rare feature verses J. Cole drops off so far in 2019. The rapper shared in an interview with XXL ” I’m trying to focus on them one at a time, but sometimes they spill over. I don’t know if they all going to come out in 2019, but I’m working. I just plan on being more active. More features. More music. Whether it’s an album or loosies. I plan on having a really good year. That’s what I’m looking forward to. This will probably be my most fun year.”