TikTok star La’Ron Hines has partnered with Robin Thicke to launch a new digital series. The untitled show will chronicle his life as he “embarks on a journey to become a superstar.”
“La’Ron is a special young talent with an amazing work ethic, who deserves the opportunity to reach a wider audience, and this partnership with Leopard USA offers the perfect platform,” Thicke told Variety.
“Anything is possible with La’Ron’s limitless potential and I can’t wait to see where this journey takes him.”
Hines and Thicke’s project is backed by Leopard USA. The production imprint is best known for its work on Cash In The Attic and House Hunters International. Leopard USA Chief Creative Officer Lindsay Schwartz will executive produce the show alongside Thicke and Hines.
“We are super excited to go behind the scenes and chart the journey of La’Ron under the mentorship of global superstar Robin Thicke. We’ve seen this type of mentorship play out in competitions, but we’ve never seen it happen real-time in the real world,” Schwartz added.
Schwartz and company are currently shopping the show to different outlets.