In an industry that thrives off of familiarity, Sheff G strives to be different. Case and point, he’s carved out a Wednesday release for his new album when most artists are sticking to Fridays. Through his latest project, Proud of Me Now, the New York native delivers 14 new tracks including “No Negotiations” and “Lights On” produced by Great John.
Proud Of Me Now is the New York artist’s latest effort in a strong run. Earlier this year, he delivered One and Only with features from Young AP and Sleepy Hallow. Two months later, he delivered Just 4 Y’all with features from Jay Critch, Rich The Kid, Lil’ Tjay, Sleepy Hallow and the late King Von. Not to mention, he signed a major deal with RCA Records and enjoyed the success of “Deep End” with Sleepy Hallow.
New York drill is taking the country by storm and Sheff G’s latest album is further proof of that. With an RCA Records deal in hand and a breakout hit, this project is icing on the cake of what has been a great year and what will be a better run in 2021. Check out Proud of Me Now below.