Pharrell Williams encourages woman empowerment through new sneaker campaign in collaboration with Adidas.
His original brand Billionaire Boys Club has teamed up with Adidas to drop two new unisex sneakers centering women in the campaign’s photo and video. The women featured range from Black Lives Matter founder and organizer Patrisse Cullors and musical artist Syd to professional surfer Keala Naihe.
In the video, Pharrell can be heard saying “, “History was her time. Now is her time. The future is her time.”
The sneakers are available online and in Billionaire Boys Club and start at $160. Watch the inspiring video below: