Tuesday Sony started ramping up the promotional campaigns for two of its biggest summer releases. Both Tarantino’s upcoming Once Upon a Time in Hollywood and Marvel’s Spider-Man: Far From Home received new posters ahead of their releases next month. And, let me tell you, its a tale of two posters. One is probably the best movie poster of the last decade and one, well, isn’t.
First up, let’s get the not-so-great one out of the way. Unfortunately, it’s for Spider-Man: Far From Home. I’m not sure what happened with this one because the new Spider-Man franchise has consistently had some of the best posters in the MCU. Just a few months ago we were treated to three great one-sheets that perfectly capture the tone these films are shooting for. This one obviously shares some similarities to those in the hand-drawn symbols but they just don’t evoke the same feeling here. Instead of cool nods to the web-crawler and his adventures in Europe, these come off more like clutter, thrown in because some exec wanted to “spice things up” or something.
Beyond that, they also decided to put the word ‘IMAX’ front and center, rather than the title of the film. I know that a giant picture of Spider-Man should tell you exactly what you’re getting but still, feels like a strange design choice nonetheless.
And don’t even get me started on the horrific photoshop present across the entire thing. Literally, just pick a character they’re all terrible and whoever made this should feel terrible.
On the other end of the spectrum, Once Upon a Time in Hollywood delivered what is, in my opinion, the best movie poster of the 2010s. Which is a welcome distinction as the first few posters for this film were rough, to say the least.
There’s really not much that needs to be said about this one, honestly. It evokes classic Hollywood with its painted style and hints at events and characters in the film without actually revealing anything. Again, there’s just not much that can be said about it. It’s incredible and deserves to stand on its own without too much explanation.