Nike is all about reinventing themselves whether it is brand new silhouettes or the transformation of old into new. Case in point this new Nike Sportswear OG Update Collection is one that popped up on NIKE SNKRS unexpectedly. This new collection features four of Nike Sportswear iconic silhouettes; Nike Air Max 1, Nike Air Max BW Ultra, Nike Air Max 90 and the Nike Air Max 95. Not only did they take to these silhouettes the colorways chosen are what we can consider to be OG’s.
The Nike Sportswear OG Update Collection is set to release this July 29, 2016 which is 1 day after the release of the Nike Air Max 1 Ultra Flyknit. Below are official pictures from NIKE SNKRS along with a brief description detailing each of the sneakers storied history and involvement in this collection. Each sneaker is set to retail for $140 except for the Nike Air Max 95 which is retailing for $185.
In 1987, the Air Max 1 introduced the world to visible Nike Air cushioning. Igniting a lifelong legacy of Air Max footwear, the Air Max 1 has stood the test of time to become an everyday staple. Nearly three decades later, the Air Max pioneer is updated with a lightweight multi-density foam upper and a cored-out Nike Ultra sole.
In 1991, the Air Max BW introduced a window into the sole like none before. Recognized as the “Big Window,” the Air Max BW established its presence with an enlarged Nike Air unit in the heel. Over two decades later, the Big Window icon evolves with a multi-density foam upper and a cored-out Nike Ultra sole for lightweight cushioning. The updated Air Max BW is presented in the original “Persian Violet” colorway.
The original Air Max 90 features iconic cushioning and legendary colors. Vibrant and innovative, the Air Max 90 now returns in modern fashion with a plush, multi-density foam upper and a cored-out Nike ultra sole to reduce weight. Nodding to the early days, the Air Max 90 Ultra is presented in the colorway that started it all.
The Air Max 95 was built for runners with a unique human anatomy-inspired design. In the years following its arrival, the Air Max 95 was heralded by more than just runners, quickly becoming a sneaker lover favorite. Extending its legacy, the icon is now presented in innovative fashion with a dual-density foam upper, Nike Flywire eyelets and a cored-out Nike Ultra sole for reduced overall weight.
