LEBRON 13: BUILT FOR EXPLOSIVENESS
It has now been weeks since we first caught wind of the now officially unveiled Nike LeBron 13. Marking the 13th signature shoe for LeBron James with Nike, things are only looking forward for the star small forward of the Cleveland Cavaliers.
The road leading up to his now 13th shoe has been a relatively good one with a few hiccups along the way. So to not continually dwell on the past we look forward and as the folks at Nike officially unveil King James next installment check out the official pictures, in-depth look at the sneakers design and technology as well as the dates for the first 2 colorways; ‘Written In The Stars’ and ‘Away’.
The LEBRON 13 combines lockdown fit and dynamic cushioning to match LeBron James’s power and speed.
The shoe’s top three performance features include:
1. BREATHABLE, SOCK-LIKE FIT FOR FLEXIBILITY AND LOCKDOWN
The breathable mesh upper hugs the foot, while Flywire technology cables provide an adaptive, natural fit and excellent lockdown.
2. HYPERPOSITE MATERIAL PROVIDES ZONED IMPACT PROTECTION
Hyperposite on the midfoot and collar adapts to the forceful torque exerted by James at top speed. Wrapping the top of the foot, it also enhances durability and support while maintaining flexibility and providing protection. An asymmetrical lacing system finishes the upper and supplements lockdown and foot containment.
3. NIKE ZOOM AIR CUSHIONING UNITS MAXIMIZE EXPLOSIVENESS
Since its debut on the basketball court in the Nike Air Go LWP in 1995, Zoom Air has provided superior cushioning and explosiveness for the movement and impact of the game. For an athlete like LeBron James, the journey up and down the court can equal 12 marathons over the course of a season. Superior cushioning and comfort are a must.
The LEBRON 13 evolves the size and placement of the hexagonal Nike Zoom Air units that debuted in the LEBRON 12.
Four Zoom Air units in the outsole provide maximum response and cushioning on impact. Two of the units are 13 millimeters thick – larger than those in the LEBRON 12 in total volume; one in the heel and one in the ball of the foot. Two additional hexagonal Nike Zoom units are placed in the forefoot at peak pressure points.
INNOVATION FOR ALL AGES
The LEBRON 13 has also been engineered to address the specific needs of young athletes as they grow through infant, toddler, pre-school and grade school sizes for both on and off the basketball court. Each of the models features performance design unique to age range and physical development.
HOMETOWN INSPIRATION
The LEBRON 13 design inspiration reflects James’s hometown roots in Akron, Ohio. Unique elements to each colorway come to life in five locations on each shoe: tongue top, tongue embellishment, heel tab, Swoosh graphic and inside heel. Additional nods to James come through specific details in each colorway, including outsole elements and a LeBron logo on the toe and heel tab.
GLOBAL AVAILABILITY
The LEBRON 13 Written in the Stars colorway is available October 1 in Greater China and globally on October 10, followed by the LEBRON 13 Away colorway denoting Cleveland’s season tipoff on the road in Chicago on October 27. The LEBRON 13 is available for NIKEiD customization on September 30.
