INNOVATION MASTERED: INTRODUCING THE KOBE 11
Kobe Bryant’s 11th and final signature shoe with Nike, ladies & gentlemen. Officially introduced today is the Nike Kobe 11. Now I know what you guys are thinking, haven’t we seen this silhouette before? Yeah I thought the same exact thing and funny enough, the folks at Nike in this official press release actually touched on that. Kobe’s run with Nike has been nothing short of stellar as he has had some great sneakers that fans adore and are currently looking to add to their collection now.
The 11th shoe marks the start of a new chapter with innovation as the Flyknit technology is advanced this time around and they add TPU (thermoplastic polyurethane) to the silhouette which further makes Kobe Bryant’s signature that much more advanced.
Check out the lesson, I mean unveiling of the Nike Kobe 11 and it’s first colorway releasing will be the Nike Kobe 11 ‘Achilles Heel’ find out all the information on its story line here….
“Throughout my time with Nike, I’ve obsessed the details of my shoes. For the KOBE 11, we worked to perfect Flyknit for basketball,” said 17-time All-Star Kobe Bryant.
At first glance, the low-top and simplified silhouette appears familiar. One could be fooled into believing that they’ve seen this before. Wrong. Look closer. See those pearlescent fibers? Those are thermoplastic polyurethane (TPU) threads, an indication of progression; and, despite their subtlety, an announcement of the arrival of an evolution, a stronger iteration of Nike Flyknit.
Fittingly, this progressive technology debuts on the KOBE 11, underscoring the dedication to innovation that has cemented Kobe Bryant’s design legacy, one that rivals, if not extends, the champion’s on-court perfectionism.
Beginning in 2004 with the Nike Huarache 2K4, Bryant’s signature line – a partnership between the legendary athlete and Nike designer Eric Avar – has repeatedly introduced technical breakthroughs to basketball, including Flywire, Nike Free-inspired natural motion, advanced proprioception and Flyknit. At the same time, it has consistently championed a less-is-more philosophy. The union of these values has radically altered expectations for performance basketball footwear, a practice that continues with the KOBE 11, Bryant’s final on-court shoe.
The KOBE 11 is a progressive low-top that distills Bryant’s signature legacy to its essence: high performance, lightweight, responsive and sophisticated design. “The KOBE 11 design represents the whole being greater than the sum of the parts,” says Avar.
AVAILABILITY
The KOBE 11 Achilles Heel and coordinated apparel is available January 9 globally at nike.com and select retail locations.
