Nike KD 7 LIGHTNING 534: CAPTURING NYC’S ELECTRICITY
The Empire state’s iconic building at 5th Avenue and 34th Street inspires this new colorway that is based around New York City’s infectious energy.
Leave it to the good folks at Nike to put a spin on a colorway that had no chance of being a hit among sneakerheads, but with this new found storyline it may just make some noise.
Nike KD 7 ‘Lightning 534’ continues that line of weather related colorways for Kevin Durants signature shoe and with that being said we present Nike INC’s official press release
On the corner of Fifth Avenue and West 34th Street in New York City sits an icon of the city’s skyline with a towering lightning rod, struck by lightning an average of 25 times per year.
The KD7 Lightning 534 is the latest weather-themed colorway, inspired by Kevin Durant’s personal interest in meteorological phenomenon. Durant scorched the Harlem blacktop like lightning himself, scoring 66 points during a summer league game on Aug. 1, 2011.
The new KD7 Lightning 534 colorway captures the purple hue of the New York City sky evident when lightning strikes the city. Graphics on the Nike Swoosh and outsole visually represent weather patterns.
“Basketball has an amazing energy that pulls me in,” says Durant. “The electricity of New York’s basketball scene is something that city should be proud of.”
Durant hopes to bring his lightning back to New York in January when the Thunder are scheduled to play in the city.
The KD7 Lightning 534 shoe debuts on nike.com and at select retail locations globally on Nov. 25.
KD7 Lightning 534 is inspired by lightning striking NYC’s landmark at Fifth Avenue and 34th Street.
KD7 Lightning 534 pays tribute to New York City’s electricity and the unique lightning rod on Fifth Ave. and 34th Street, where a purple hue often radiates from the sky during lightning strikes.
