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Nike Basketball Introduces The Nike Hyperchase

  • February 11, 2015
  • Cordell Little

Nike_Bball_AllStar2015_HYPERCHASE_HERO_LAT_native_1600 (2)

 

Looks like the introduction of the Nike Hyperchase which will be specifically worn by James Harden might see a stock increase after the work he gave the Phoenix Suns last night, (2/10/15).

Releasing for All Star Weekend is the Nike Hyperchase JH ‘All Star’ but what would Nike look like releasing a new silhouette without a proper introduction.

Check it out below, the official press release issued by Nike, Inc as well as some detailed pictures.

Let us know down in the comments will this new silhouette be on your radar to be a DEF Cop or DEF Not.

Basketball footwear design requires obsessive attention to footwork.  Both the lateral and vertical nature of the game requires shoes engineered for the specific movements of hoops.

With All-Star guard James Harden as the muse, designer Tony Hardman delivers the Nike Hyperchase, built for dynamic performance and inspired by sleek, modern fighter jets.  The asymmetrical design, dynamic Flywire and hexagonal traction pattern all work together in this low profile, striking silhouette.

A SHOE FIT FOR JAMES HARDEN’S FOOTWORK

Nike_Air_James_Harden_3_original_native_1600 (1)

 

James Harden’s footwork is considered best-in-class, and separates his game from many of basketball’s elite.  As the league’s leading scorer at 27 points per game, his quick forefoot shuffling allows him to create space and put defenders on their heels. At times it looks like the All-Star is dancing with his opponents at the top of the key and his Eurosteps hypnotize defenders.

Hyperchase_sketches_native_1600 (1)

 

With Harden’s footwork and dynamic movements in mind, Hardman designed the Nike Hyperchase to give the MVP candidate the best solution for the season’s second half. The Hyperchase is built to deliver instant responsiveness and quick movements without slippage. The Swoosh angle on the shoe is intentionally positioned to read accurately when an athlete, like Harden, is on their toes – a position that’s common for quick, dynamic athletes.

“What excites me most about the Nike Hyperchase is it allows me to jab and cut with no distractions,” said Harden.  “It gives me the support and traction tailored to my footwork.”

The Nike Hyperchase combines three essential performance elements: natural motion, forefoot lockdown and dynamic traction:

UPPER THAT MOVES INTUITIVELY

  • The Hyperchase upper is made with two-layers of mesh and strategically placed overlays for flexibility and support. It incorporates fewer layers of material for lightweight comfort.
  • Flywire technology on the lateral forefoot integrates with the laces for dynamic lockdown; strong cables loosen and tighten with the natural motion of the foot.
  • Asymmetrical design allows the shoe to move intuitively with the foot with more surface area on the lateral side for better containment and stability when cutting from side to side.
  • Partial bootie made of mesh enhances breathability and provides a comfortable fit.

 

Nike_Bball_AllStar2015_HYPRCHASE_DET_04_v2_native_1600 (1)

 

MIDSOLE COMFORT AND STABILITY

  • A lightweight drop-in midsole insert provides lightweight cushioning that sits lower internally for superior stability.
  • The low-profile Phylon midsole wraps up on the heel and lateral forefoot for lockdown fit and lateral stability.

 

Nike_Bball_AllStar2015_HYPRCHASE_DET_02_V2_native_1600 (1) Nike_Bball_AllStar2015_HYPRCHASE_DET_01_V2_native_1600 (1)

 

OUTSOLE VERSATILITY

  • The versatile rubber outsole provides durability on a variety of surfaces.
  • Hexagonal pattern provides excellent traction for multidirectional movement.

 

Nike_Bball_AllStar2015_HYPRCHASE_DET_03_native_1600 (1)

 

 

The Nike Hyperchase will be available beginning Feb. 12 at nike.com and select retail locations.  The inaugural colorway is customized for Harden as he competes in New York City against the game’s elite on Feb. 15.


SP15_AllStarPR_PKG_Laydown_native_1600 (1)

Related Topics
  • Nike
  • Nike Basketball
  • Nike Hyperchase
Cordell Little

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