Game changer.
Nike Store made the first initial announcement but starting Saturday, January 3rd all releases will be at 10 am EST now!
This definitely makes things different especially for the West Coast. Shortly after, retailers like Finishline and Foot Locker confirmed they would be doing the same so I am assuming this will go for Champs, Jimmy Jazz and Footaction as well.
What would this ultimately mean? This opens up the playing field or opportunity to purchase online releases considering the time zone difference. Now you may think being on the East Coast, “ok more sleep”, well no, now this will allow others the chance to purchase which will in return make the window of opportunity with landing a pair online without a “bot” that much harder.
Check out the tweets below from the three retailers confirming the change and let us know down in the comments what you think.
Beginning Saturday, 1.3 https://t.co/KGtR94dEpV launches will move to 10am EST / 7am PST. See upcoming launches here https://t.co/tGvWYG5Flk
— Nike.com (@nikestore) December 29, 2014
Beginning Saturday, 1/3, release date launches will move to 10am EST / 7am PST.
— Finish Line (@FinishLine) December 29, 2014
Also at 10am EST / 7am PST RT @footlocker: @J23app Yes, we will be making this change on 1/3.
— J23 iPhone App (@J23app) December 29, 2014
