On Wednesday, the NBA released a statement making the new partnership between PUMA and the league official. The sportswear company will become an official marketing partner of the NBA. With the partnership, PUMA will be able to use their players with their uniforms and the team logos in their marketing commercials. The Global Director of Brand and Marketing at PUMA Adam Petrick talked about what this deal means to the company.
“We are thrilled to partner with the NBA to bring PUMA to the next level in our reentry to the basketball market. This partnership is a testament to the continued resurgence of PUMA within the basketball industry.”
Also, the NBA Senior Vice President, Media and Business Development Dan Rossomondo talked about the importance the company had in the early footwear culture of the NBA and the importance of the partnership for the league.
“PUMA played an important part in the early footwear culture of the NBA. As PUMA expands its presence in the basketball market with new player relationships and a new line of basketball sneakers, becoming an official footwear partner of the league was a natural next step to help amplify the brand’s return to the category.”
The sports company decided to make a return to basketball footwear in the of 2018 summer. The company signed multiple players from the 2018 NBA draft to shoe deals including top prospects DeAndre Ayton, Marvin Bagley III, Kevin Knox and Michael Porter Jr. In addition to the first year players, PUMA signed veteran players like Demarcus Cousins, Rudy Gay, Danny Green and Terry Rozier.