Celebrities involvement in the sneaker culture is growing at an unprecedented rate compared to previous years when the so called “hype” for kicks wasn’t at the peak it is now. Or maybe social media just highlights the growth of people who love sneakers more than it should, you be the judge of that. Anyway, when talking about celebrities you will see more than just athletes who have signature shoes or who are signed to a specific brand trying to get your hands on the latest, limited or rare sneakers to continue growing their collection.
A relatively more frequent trend is signature sneakers or athletes and celebrities collaborating on sneakers. Up next to add this milestone so to speak to his name is Seattle Seahawk’s own Marshawn ‘Beast Mode’ Lynch. Beast Mode recently made headlines for his apparent involvement in new tech which will detect fake sneakers and real sneakers.
His sneaker will come in the form of a lifestyle shoe which is to be worn casually and outside of any field for athletic purposes. Partnering up with Greats Brand we will see this September 20, 2015, the ‘Beast Mode’ lifestyle shoe be released via www.greats.com which specialize in high quality men’s shoes.
Check out the pictures and let us know down in the comments will these be a DEF Cop or DEF Not.
