As always, let me first congratulate Ms. Kylie Jenner on her deal with PUMA, power move and well deserved. As of late it has been women who have been making noise in the sneaker culture and rightfully so they are here to stay and walk amongst the men who have dominated the industry for years. With Rihanna further building here brand with PUMA, she opened up the doors for many to follow and with that being said it is Kylie who is next up to walk in the footsteps but looking to make her own that Rih Rih set forth. The news had broke recently with confirmation coming from PUMA themselves that they had signed Kylie to a deal which would present her as the face of a new trainer campaign come this April. Initially when rumors were circulating it was brother in law, Kanye West who furiously tweeted his displeasure with the potential signing but that has come and go which now leads us here.
Kylie Jenner took to her instagram account to announce the PUMA Fierce campaign that she is the face of. In a stunning picture, which can be seen above and in the original IG post down below, she is sporting running gear as well as the new PUMA Fierce sneaker in all black. As she states in the caption of her picture;
Excited to reveal my campaign for the @PUMA Fierce, a lightweight trainer with zero excuses, available starting 4/1 on PUMA.com, PUMA retail stores, and select retailers worldwide. The next level starts here#ForeverFierce
This is a great start for Kylie as well as a great point of continuation for PUMA as they recently released the FENTY PUMA Trainer. As for the PUMA Fierce, the silhouette itself looks to be a low cut version of the FENTY Trainer but when more pictures are presented we will update you guys accordingly with those. Let us know down in the comments your thoughts on these and will they be a DEF Cop or DEF Not.
