After releasing digitally his critically acclaimed new album ‘To Pimp A Butterfly’ last week, Kendrick Lamar rightfully so has been the talk of just about every social media outlet. The album is damn near perfect.
Prior to the release of his album some months back K.Dot along with Reebok announced their new partnership with one another as Kendrick made it known he would be the new voice for the brand.
Well that new voice sure is one people will pay attention to as yesterday during the Reebok ZPump Run event held in Los Angeles, Lamar surprised fans with a performance on the back of a flatbed truck.
Talk about being a man for the people.
Check out the official recap press release provided below along with some great hi res pictures showcasing the event as well.
Make sure you go and purchase his new album which released yesterday officially, ‘To Pimp A Butterfly’.
Kendrick Lamar brings LA to its feet with ultimate fusion of fitness and music
Los Angeles, United States – 24 March 2015: Reebok, a global pioneer in fitness innovation, and brand partner Kendrick Lamar, Grammy award winning Top Dawg Entertainment artist, brought LA to a standstill through a show-stopping experience for fitness and music fans. Kendrick, a Grammy award winning Top Dawg Entertainment artist, powered 100’s of unsuspecting runners to #GETPUMPED through an extraordinary run across the spectacular streets of Los Angeles as he performed an impromptu set on the back of a custom flatbed truck.
Celebrated for his powerful, dynamic, high energy flow, Kendrick provided a live soundtrack to encourage runners, wearing Reebok’s revolutionary new ZPump Fusion shoe, as they formed part of a dramatic convoy, flanked by police outriders and surrounded by camera crews and spectators, which took over the city. Traffic came to a standstill and crowds gathered as Kendrick performed, bringing movement, energy, spirit, passion and a truly unique atmosphere to the streets of LA.
Todd Krinsky, Vice-President Reebok Classic, said, “The Reebok brand is committed to innovation and to being truly groundbreaking. #GETPUMPED sees us fuse music and fitness in a unique and dynamic way. The Reebok ZPump is our biggest product launch in recent history, and Kendrick’s new album is the most talked about release of the year. Kendrick’s open-air, one-of-a-kind performance was the perfect celebration of ZPump”
“Reebok and I have a shared goal to inspire, so helping people to get pumped though music and fitness was perfect – performing in such a unique way, creating a real experience and encouraging people through a run in my hometown of LA. Partnering with Reebok, we always want to do something different and that will get people moving and this is an example of us coming together to create something special” said Kendrick Lamar.
Boasting a new and proprietary air-filled cage that surrounds and molds to any foot providing a custom, locked-in fit, the ZPump shoe represents a revolutionary new approach to Reebok’s iconic The Pump technology and how runners experience fit.
Reebok invites you to #GETPUMPED on social media. Use the hashtag to share your experiences with ZPump.
The Reebok ZPump Fusion is available globally though at your local retailer, and www.reebok.com.
Top Dawg Entertainment artist Kendrick Lamar’s new album To Pimp A Butterfly is available globally.
