A lot has changed since Kendrick Lamar dropped DAMN. in 2017. Since then, Jay Rock, Isaiah Rashad, ScHoolboy Q and SiR have all dropped studio albums. TDE has added the likes of Ray Vaughn, Doechii and Reason the label. His cousin, Baby Keem, has also risen to stardom and picked up his first Grammy Award. While many things have changed, some things remain the same. Most notably, the world seems to stand still when the scribe from Compton decides to pick up his pen, hop in the booth and let the know what he’s thinking.
Kendrick Lamar’s latest body of work was preceded by a number of cryptic messages and the fifth installment of his ongoing “The Heart” series. Most importantly, he announced that Mr. Morale & The Big Steppers would be the last studio album he would release as a Top Dawg Entertainment signee. Moving forward, he will shift his focus toward his creative agency, pgLang. Thus far, the emerging imprint has locked in the services of Baby Keem and Tana Leone. Jorja Smith and Yara Shahidi are also rumored to be on the roster. Not to mention, Kendrick Lamar and Dave Free, the agency’s co-founders, are also reportedly working on their first feature length film through the agency.
At the moment, it’s unclear what Kendrick Lamar will do musically, but that doesn’t seem to matter at the moment. Over the last decade, Kendrick Lamar has delivered three albums that have resonated with a generation and will likely stand the test of time. Will this project be held in the same regard? Listen and enjoy below.