JORDAN BRAND EVOLVES THE RETRO REMASTER
Jordan Brand continues to feed their consumers and know exactly when to spring news on us whether known or unexpectedly. While we all know the upcoming ‘Maroon’ 6 is dropping this Saturday, December 5th it is the news that the Air Jordan 4 Retro ‘White Cement’ dropping February 2016 that has fans in a frenzy.
Providing an official unveiling for both we also get an update on how the Retro Remaster initiative continues to evolve and is starting to gear its attention towards the NIKE AIR branding.
Below is the unveiling and some behind the scenes photos as Jordan Brand is showing proof that they are going back to the essence of delivering quality, even though we have to pay extra.
For fervent fans, each Air Jordan stirs a distinct memory. One may recall the 63 points scored in the Air Jordan I, another the last-second heroics performed in the Air Jordan IV. These memories are refreshed with Retro releases. Part of the Retro Remaster initiative, they celebrate the legacy of the greatest player in history and introduce it to new generations.
Jordan Brand launched the Retro Remaster initiative in Spring 2015. In response to consumer feedback, it incorporates enhanced color options, cushioning, materials and shapes while retaining each shoe’s original character. The brand continues to evolve the remastering process by reintroducing the Nike Air logo on the heels of storied silhouettes. The decision, which honors original designs like never before, was approved by Michael Jordan and debuts this weekend on the Air Jordan 6 Retro “Maroon.” The Air Jordan 4 Retro “Cement,” which drops next February, will receive the same treatment.
When it comes to recreating Jordan favorites, Vice President of Jordan Footwear, Yuron White, mentions color and materials as being extremely important. “The Retro Remaster initiative brought us to an incredible place last year,” he explains. “While we were focused on the external appearance of the shoe and being historically accurate in year one, we are now diving into the internal part: innovation of the fit, feel and comfort of the shoes.”
To ensure every aspect of a Retro is accurate, Jordan Brand Footwear Team turn to the Nike Archives, sourcing original shoes to check finishes, leather texture, temper and even thread color. But getting the color and materials right doesn’t mean anything without the final step: development and production. Currently, there are dedicated factory lines and factory groups working exclusively on Jordan Retros, which are crafted with unprecedented attention to detail.
