JORDAN BRAND OPENS JORDAN 8 WELLINGTON IN HONG KONG
Fresh off a successful showing out in Toronto, Jordan Brand has taken their talents to the greater china region. Out in 6ix for All-Star Weekend, Jordan Brand opened up the 306 Yonge Street location to provide fans the ultimate Jordan Experience while enjoying all the other festivities available to them during All-Star weekend. Well, with providing an all Jordan Brand store for the city of Chicago and 306 Yonge Street in Toronto opening up permanently this Summer, it is the Jordan 8 Wellington in Hong Kong’s time to shine. Shining is something it sure did do with it officially open now.
Providing an official press release which can be view below, for me the highlight just so happens to the be the all-gold Air Jordan 1-XXX display.
Check out the information and pictures provided below then down in the comments let us know your thoughts on this new location. I plan on trying to visit there one day along with all the other locations.
Jordan Brand celebrates the opening of Asia’s largest Jordan-only store today in Hong Kong. Located at 2-8 Wellington Street, among the hustle and bustle of the city’s Central District, Jordan 8 Wellington offers a unique and creative approach to premium retail.
The store provides a series of exclusive members-only offerings, including custom t-shirts and jerseys, along with pre-registration for access to Jordan Brand product. Additionally, Jordan Flight Camp, which offers product education and training services, is open to members on specified days. This experience further elevates the space’s wear-test area, which invites visitors to trial selected sneakers against the basketball drills and moves displayed on an adjacent digital wall.
“Jordan Brand always strives to bring the best performance products and services to our consumers in the Greater China region,” explains Eric Wei, GM of Jordan Brand Greater China. “The opening of Jordan 8 Wellington is a big step forward. We hope to bring this brand new, premium consumer experience to other cities soon.”
Jordan 8 Wellington is the first Asian Jordan door to adopt the brand’s new design concept, which originated at Chicago’s 32 South State Street storeand which celebrates the legend of Michael Jordan through art installations and historical displays. Specifically in Hong Kong, a stunning Jumpman centerpiece by renowned artist Michael Lau connects the Jordan legacy to local culture. A wall of sneakers, encompassing the entire Air Jordan I-XXX collection, and graphic icons on the floor also recall the remarkable journey of His Airness.
Jordan 8 Wellington is located at 8 Wellington Street, Central, Hong Kong. Follow Jordan.com for more details.
