Interesting collaboration to say the least.
A colorway inspired by Halal? I would have never seen this one coming, so I give Extra Butter props for really thinking outside the box on this one.
Extra Butter x Reebok Classic Ventilator ‘Street Meat’ is a sneaker that only a true New Yorker could appreciate. Check out the full unveiling below from EB themselves as well as some very dope detailed pictures.
Let us know down in the comments will these be a DEF Cop or DEF Not.
We’re hungry.
You can pretend we don’t exist, but you’ll eventually have to recognize we’re hungrier than most, if not all. We’re the underdogs, the misfits, the misunderstood, and we are back with something most true to the gritty streets of New York City—Street Meat.
This year marks the 25th anniversary of the original release of the Reebok Ventilator. With so many good movies to choose from in one of cinema’s best years (1990), it was almost impossible for us to narrow the choices to just one. Cut to a late night craving for some halal—and the discovery that halal food carts were established and skyrocketed in popularity in 1990—and the idea for the affectionately named “Street Meat” was born. That is how we do—organic. Story first, execution later. Not to mention, we eat some of the best [read: worst for your body] food in NYC. #LunchSpecial anyone?
We’re fortunate enough to get to work with some of the most premium nubuck material we’ve encountered courtesy of the Reebok team—appropriately dubbed euphoria nubuck. This stuff is no joke, and just like the microplush couch you had in your living room as a kid, you can use your finger to draw inside the toe box by brushing the pile in the opposite direction. We took our colorway interpretation quite literally for this one, and drew from a palette of halal plate foodstuffs—lamb, chicken, and falafel inspired upper; oblong yellow rice speckled midsole; undercooked chicken hits on the outsole; lettuce arch support foot bridge; and of course, extra lace options for the infamous red and white sauce, as well as mismatched red and white stripes on the medial and lateral sides. And of course, a little reflective pop on the lace stay, and a hybrid reEBok logo in the mix just because we can.
In case you missed it, check out the visual effort here we put together with our good friends from GenMotion featuring Enasni Leber. Detailed photo set by Beth Saravo is below.
“Street Meat” Release schedule:
Friday, February 6th @ 7:00pm EST. – Lower East Side – LES (125 Orchard Street) in-store release.
Saturday, February 7th @ 10am EST. – Rockville Centre – RVC (266 Merrick Road) in-store release.
Saturday, February 7th @ 12pm EST. – www.extrabutterny.com – online release.
