Draftkings is no stranger to the world of sports media. The sports betting platform has locked in partnerships with The Pivot, The Pat McAfee Show and The Dan LeBatard Show. As the business grows, Draftkings is reportedly closing in on a deal with the self-proclaimed worldwide leader in sports, ESPN. Specifics regarding the developing deal are still unclear, but Darren Rovell of Action Network will be “massive” and involve “shows” along with “odds integrated into game broadcasts.”
“We have a great, long-standing relationship with ESPN,” the sports betting platform shared in a statement, per Action Network.
“However, we speak to a variety of companies on a regular basis and don’t comment on the specifics of those conversations.”
In contrast, ESPN has chosen not to comment on the matter. With that said, ESPN has not shied away from sports betting. For example, PFL broadcasts have integrated live odds into their shows.
“[ESPN will give viewers] the ability to have a frictionless sports betting potential with not having to have four screens in front of you,” Disney CEO Bob Chapek said last month, per CNBC.
At this time, there is no timeline for when this deal could go through.
