As we watch the ascent of Dreamville, it’s easy to pay attention to the success of J. Cole, Ari Lennox, Bas and J.I.D. While those acts lead the way, the soul of the imprint exists within the development of acts like Lute and Cozz. Last year, Lute had his moment with the release of his album, Gold Mouf. More recently, Cozz celebrated the fourth anniversary of his sophomore album, Effected. Now, EarthGang is getting their moment in the sun with their latest project, Ghetto Gods.
“‘Options’ dropped, barely made a sound, damn/I guess we let Nas and Cole down/Quarter mil’ was the bill, toughen your skin up/Failure, that’s artist development,” Johnny Venus rapped back in May of last year.
Despite the love that many, myself included, showed to their late 2020 single, “Options,” it didn’t have the impact that many had hoped. After the success of Revenge of the Dreamers III and the Queen & Slim soundtrack, the “failure” of the single pushed the duo to regroup and rework their future plans. Now, they’re here to deliver a project that has layers upon layers.
“That right there is Ghetto Gods,” Olu told NPR about the new album.
“The fact that we’re still able to make music that feels like outside music during this wild a** time is a tribute to Atlanta.”
Complete with contributions J.I.D, J. Cole, Ari Lennox, Future, Ceelo Green, Nick Cannon and more, Ghetto Gods is here for our enjoyment. Check out the project below.