Disney CEO Bob Iger has confirmed that Disney will be unveiling a three-pronged streaming package in the coming months. During an investor call, Iger revealed that the package would include Disney+, ESPN+ and Hulu. According to multiple reports, the package will cost $12.99 per month and will be released on November 12th 2019.
Iger has described the streaming package as “the most important product the company has launched in my tenure.” He also stated, “The positive response to our direct-to-consumer strategy has been gratifying, and the integration of the businesses we acquired from 21st Century Fox only increases our confidence in our ability to leverage decades of iconic storytelling and the powerful creative engines across the entire company to deliver an extraordinary value proposition to consumers.”
However, Iger did not go into depth about how this package would be rolled out into international markets. In addition, the Disney CEO did not give any more detail about how ESPN’s regional licensing deals would impact what content is available in what markets. Nevertheless, Disney does appear to have a slight advantage on certain competitors.
Disney’s new streaming package price point puts it on par with Netflix. Furthermore, their price point also makes it significantly cheaper than HBO‘s new streaming service which is expected to be in the $16-$17 range.